AI Glossary
GEO (Generative Engine Optimization)
Also known as: Generative engine optimization · AI SEO
GEO is the set of practices that get a brand, product or piece of content found and cited in answers from AI assistants such as ChatGPT, Gemini, Claude and Perplexity.
SEO vs. GEO
SEO competes for positions in a list of links. GEO competes for a mention inside an AI-written answer, which often cites few sources or none at all.
What drives citations
- Clear, factual, easy-to-extract content (definitions, lists, tables)
- Structured data (schema.org) and files like
llms.txt - Authority: mentions and links from trusted sources
- Letting assistant crawlers read your site
How to measure
Regularly ask assistants the same questions your customers would, and log whether and how your brand shows up.
Go deeper in the book
GEO: Get Cited by AI
Show up when people ask AI for a recommendation.